CLIENT
Leading Las Vegas Hair and Spa Salon
Case Study:
Las Vegas Hair Saloon Chain Application & SEO
Overview:
Techimo flawlessly migrated the client’s website onto a WordPress platform from Wix. We cataloged and updated the inventory with all products and offerings that become available for online purchase. We also optimized the location for local search so that the salon could be found be people looking for local businesses in the area.
Summary:
The new website is an indication of the company’s excellence and versatility. Not only is the custom design targeted specifically to the clientele, but the site is also high performing and effective. The landing pages are fully optimized based on SEO best practices, and together with advanced keyword mapping and crosslinking, the site ranks with a higher organic search result positioning. The website has seen an increase in visitation of over 100%, going from 0 – 1,200 visits per month. We’ve also optimized the viewing experience to be responsive on both mobile devices and large screens.
The Challenges:
A local hair salon needed a new website with an ecommerce functionality added. The business wanted to sell their products via their site and integrate multiple website together into one CRM.
The Solution:
WordPress Web Design
We created a Wordpress ecommerce website that allowed this client to sell and showcase their products/offerings online with ease. By establishing a robust online marketplace for their products we were able to expand their sales and increase their web traffic. Creating detailed pages for each product, we were able to draw more attention to their website.
Google My Business
Google My Business is a great way to increase local search traffic. By listing your business on Google Maps you can provide potential customers, and Google’s search algorithm, with information about your business. Providing more call to actions can drive consumer interest and allow you to see where those potential customers are coming from.
Content Marketing
Businesses have a lot to talk about when it comes to their operations and industry as a whole. Creating content from these topics is one thing but getting people to view them is another. Content marketing promotes business information to the public, informing customers while driving web traffic.
Local Search
A business, such as a salon, relies on local customers. When marketing online we want to make sure you are targeting the right audiences to get the most out of your efforts. By incorporating local search terms and providing specialized content we focused interest in local audiences.
The Results:
– 100% operational WordPress web store that is easy for client to update on their own
– Detailed Google Maps listing that provides potential customers with access to client details; such as operational hours, website, and phone number
– 100% increase in search results for relevant ranking niche keywords