New York Based Lifestyle Online Magazine Case Study

CLIENT

Leading New York based Lifestyle Magazine.

Overview:

Leading New York based lifestyle magazine offering unique content for the discerning Art, Design, Fashion, Photography, Interviews and other few. The client required their existing website to be rebuilt and remodelled into something modern and capable of handling all the needs of a global magazine brand.

 

We needed to migrate a large amount of existing content, layer in new flexible content modelling to compliment their sales requirements and lessen their dependence on so many suppliers to run their business.

Objectives:

 

– Migrate existing content.

– Implement a modern UX focused design.

– Build on an enterprise class content management system.

– Add an integrated e-commerce system to handle their subscription system.

– Prepare the Content Management system to bring in the currently independent international sites under a multi-site single content managed setup.

– Support the ability to sell editorial content with vendor tracking offerings.

– Implement an enterprise grade dedicated advert serving system to support their on site advertising sales.

– Functionality to handle their yearly awards system that captures nominations and then allows voting.

Design Phase:

We ran through a comprehensive design phase with the Founder and produced a set of designs that reflected their strong brand, made use of their enviable media assets and allowed the visitor to navigate the rich content with ease while reflecting the amazing content that they have.

 

The design thinking took into account their needs for in-site advertising slots and a nod to the future requirements of “Editorial content” where sponsored content can co-exist with the content they generated.

Development Phase:

We chose WordPress CMS as our base system to build this project. The WordPress CMS feature set supported all of our requirements such as member management, a powerful e-commerce platform and the ability to provide a high level of flexibility native to the system made our content modelling choices easy to support.

 

The development phase proved to be a smooth process and we took advantage of the native WordPress CMS content import features to bring over content from the existing site whilst they added content in real time and allowed us to synchronise the new content into our build meaning to need for downtime or pauses in content generation.

 

WordPress plays nice with Google and other search engines, has loads of themes and plugins for advanced SEO optimization, is fast and mobile friendly, community supported, secure and easy to learn. In short, WordPress is the perfect CMS for SEO and building websites that rank well.

 

A fully integrated magazine subscription system underpinned by Woo-commerce was implemented that allows users to buy subscriptions and pulls that data into the CMS to be combined with their dataset of customer demographics that don’t have email addresses.

Outcome:

We launched a first iteration of the site within two months and got very positive customer feedback within the first week, also the Founder were able to publish their content in a significantly better way than with their previous system and it proved to be a great success.

 

The site search feature with image previews of search results for was a particular plus point as recipe searches are such an important part of the sites functionality and we even managed to add some articles suggestions into the websites 404 page, just in case anyone did accidentally come to the wrong page following the migration.